30/9/2008
Schön. scb - amis
Category: Pendlerzeitungsartikel der Woche

Product-Placement ist die gezielte Einbringung von Markenprodukten in die Handlung von Filmen. Das Ausmaß der Integration der Marke reicht von der Platzierung als Requisite, wobei die Marke für den Zuschauer deutlich erkennbar gezeigt wird, bis hin zum Verbal Product Placement, d.h. der namentlichen Nennung der Marke im Filmgeschehen.

Das Basler Architekturbüro Herzog & de Meuron hat das Gebäude im Auftrag des Unternehmens Unibail entworfen. Es soll im 15. Bezirk im Südwesten der Stadt gebaut werden und vor allem Büroräume für insgesamt etwa 5000 Menschen beherbergen. Vorgesehen sind ausserdem eine Ladenzeile im Erdgeschoss und ein Panoramarestaurant.


About the Survey :
The national survey was developed by Robert Half Technology, a leading provider of information technology professionals on a project and full-time basis, and conducted by an independent research firm. The survey is based on more than 1,400 telephone interviews with CIOs from a random sample of U.S. companies with 100 or more employees. In order for the survey to be statistically representative and ensure that companies from all segments were represented, the sample was stratified by geographic region, industry and number of employees. The results were then weighted to reflect the proper proportions of the number of employees within each region.
CIOs were asked, “What is the strangest or most unusual request you or a member of your help desk or technical support team has ever received?” Their responses included:
* “Why isn’t my wireless mouse connected to the computer?”
* “My laptop was run over by a truck. What should I do?”
* “Can you rearrange the keyboard alphabetically?”
* “How do I read my e-mail?”
* “My computer is telling me to press any key to continue. Where is the ‘any’ key?”
* “Can you reset the Internet for me?”
* “There are animal crackers in my CD-ROM drive.”
* “Can you build me a robot?”