Effortless Luxury Living is the essence of 40 Bond, a sophisticated new concept in urban living created by Ian Schrager. For the first time, it combines all the benefits of home ownership with the services, privileges and amenities of a unique world class, five-star hotel. This is something that has never before been offered in apartment living. It is a new way of living…a carefree and effortless one. That is the idea behind every aspect of 40 Bond.